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This is How You Boost Internal and External Communication with Atlassian Products

Michał Żurkowski - 6 November 2017 - 0 comments

Communication is a key factor in business performance.

An organization can’t function properly without well-designed and structured communication processes carried out both internally (between employees) and externally (between the company and clients).

Smooth communication ensured that organizations achieve their business goals within set timeframes.

Internally, good communication is critical for exchanging ideas, understanding team goals and finding the best ways to achieve them. External communication is key for customer retainment and branding.

That’s why organizations should invest time and resources in polishing their communication processes right at the start – even at the stage of start-up creation.

Established companies, on the other hand, should always look for new ways to boost their communication processes with proven technological tools.

In this article, I will show you why products of the Atlassian ecosystem are optimal tools for improving the internal and external communication processes, boosting business performance of organizations and bringing them closer to their goals.

Jira Core

Jira Core provides its users with a range of task management functionalities that are just perfect for non-technical employees. The tool is used by managers across departments such as marketing, human resources, legal or finance.

The first critical component of Jira Core is the workflow. Workflows define processes and enable teams to track tasks efficiently. A Jira Core instance in its Cloud version equips your team with a board that allows to visualize workflows, and drag-and-drop tasks from ‘to do’ to ‘done’. Thanks to statuses, comments, and attachments, task management is easier than ever.

Everyone involved in the project will know its details at a glance without having to set up meetings or emailing other team members for information. Users can be notified with @mentions to deal with issues require their attention first.

Thanks to the transparency of Jira, managers can easily see which team members are struggling to finish their tasks and how many tasks are still in progress. Team members will no longer have to report back to their managers to tell them where where they’re standing with the project – managers can see all that information on customized dashboards, predefined reports, or quick overviews.


If you’re looking for a tool to help you publish, organize and access company information in a single central location, Confluence is a top pick.

Your team can collaborate on an entirely new level with the tool, ensuring that your projects are moving forward at a faster pace thanks to advanced collaboration features. Teams can use the tool to capture and store their knowledge, making sure that everyone is up to date and on the same page.

Thanks to Confluence, you won’t need to organize update meetings anymore – all information will be available inside Confluence.


A perfect chat for business purposes, HipChat has everything your team needs for smooth communication.

Screen sharing, video calling, and top security is just the beginning. The chat is searchable as well, so your team can easily look through past conversations to find information they need before repeating the question. Team members will no longer need to deal with complicated reply-to-all emails or buried email messages. Their inbox will be crystal clear.

The chat enables quick communication with @mentions to instantly address a particular team member. You can be sure that your team never misses an important message thanks to apps available on Mac, Windows, Android, iOS, and Linux (a web app is available as well).

On top of everything, HipChat is integrated with services your team is using every day – for instance, BitBucket, GitHub, Asana, Jira, Google Hangouts, and more than 150 other platforms.

What About External Communication?

External communication is a critical element in any organization that wants to take proper care of their interactions with clients and build a meaningful relationship with their customer base.

A client who receives great customer service will stay with you for years. Customer acquisition costs a lot so it’s in your interest to keep your existing clients satisfied.

And that’s something you can only achieve with effective communication. Promptly reacting to client needs is critical for organizations and Jira Service Desk comes to rescue.

Jira Service Desk

Thanks to its simple and clear interface, Jira Service Desk is easy to set up and use for your support team to provide top-notch customer service. Your team can create a Customer Portal to help clients create requests and search knowledge bases.

Functionalities such as SLAs, queues, or automation features will make your support team more productive and responsive to customer requests. Thanks to the integration with HipChat, your team will also get instant notifications and never miss a critical issue.

By adding Confluence to your Jira Service Desk, you’ll also enable customer self-help by providing clients with access to your knowledge base.

You can use Jira Service Desk for internal communications as well, assisting employees in fixing various technical issues.

Key Takeaway

Used by more than 50,000 organizations all over the world, Atlassian’s package of tools is the first step for organizations to improving their communication processes.

The Atlassian ecosystem aims to improve business performance of organizations in many ways.

Would you like to learn how Atlassian tools can build smooth communication processes at your company?

Leave a comment below or drop me note, I’m always happy to help organizations benefit from Atlassian tools.

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