Lessons Learned: 5+ years of being a CMO at mid-sized IT organization
I’m not a world champion in marketing or the ultimate mentor who has a universal recipe for being a successful marketing director. But during the last few…
2 highly effective methods for collecting data in marketing
When it comes into customer’s behavior the goal is to create a method that would track each customer from the first contact with the advertisement until the purchase.…
CMO Guide to: Creating Business Models with Agile Approach Methods
In my previous post about Agile approach, I showed you why it is considered a viable approach to business today. Today, I want to focus on the role of the Agile…
5 Reasons Why You Should Create a Team Calendar at Your Organization
Are you using a personal calendar to manage events in your team? If you do, you probably know the shortcomings of this strategy. Most of the time, one person will…
CMO Guide to: Acing Remote Team Management with Jira
Sourcing talented employees from any geographical location is a smart idea. But for remote teams to collaborate efficiently, you need to implement and promote a…
CMO Guide to: Making Team Workflow More Transparent with Kanban
Transparency may seem to be another buzzword in the business world, but it’s way more than that. Transparency is the driver of team performance. Many workflows…
You should run a software-based company, and you should to do it now
I was having lunch at my grandma’s the other day. She is a polite old lady, and at some point asked me: Tell me more about what you do for a for a living. I’m…
The CMO Guide to: How IT Changed the Way We Manage Teams, Departments, and Organizations
Contemporary business is all about the customer. The primary goal of modern organizations is solving customer problems. And we all know that customer problems change…
The CMO Guide to: Linear vs. Agile Management
Today, organizations use different business models than they used a few decades ago. The need to respond to customer requirements in a faster, more flexible way…
The Agile Approach in Business - What It Is and Why You Should Get Interested
I became interested in Agile because everyone seems to be talking about it these days. I tried to implement the principles of the Agile methodology to the marketing…
CMO Guide to Team Management in Jira
What if I told you that there is a revolution happening in team management right now? Here is my hypothesis: the classic methods that have been shaping managers’…
Jira Test Management Tools – TestFLO vs. Zephyr
Many of our clients have been asking us about the differences between TestFLO and Zephyr. That’s why we decided to create this comparison to provide them with…
Synchronization in Jira – IssueSYNC vs. Backbone
Many of our clients have been asking us about the differences between IssueSYNC and Backbone. That’s why we decided to create this comparison to provide them with…
Drei Schritte zur Optimierung des Onboardingprozesses in HR-Wesen (mit Hilfe von Jira Service Desk)
Bei Deviniti haben wir den Onboardingprozess vor geraumer Zeit mithilfe von Jira Service Desk optimiert. In dem heutigen Text werde ich kurz darstellen, wie wir…
Two Tasks that Kill Every Manager's Schedule and How Digitization Helps to Nail Them
Let’s start with the two tasks every manager handles today. 1. Monitoring team members The problem I’m about to describe appeared in every single company…