Ultimate guide to Jira request management

Let’s face it: service requests can be overwhelming. Luckily, Jira Service Management features offer the relief your team craves and capabilities to make your customers happy.

In this guide, you will learn Jira request management essentials and best practices to create seamless service experiences. Build a friendly portal where your end users can submit requests without hassle and get support quickly.

What is Jira request? 

In the Jira Service Management environment, service requests are the tickets submitted by your internal or external customers through a customized service desk. Submitted requests become issues that are tracked in your service management project. They are automatically triaged into queues for agents to fulfill.

Unlike Jira incident management, requests are low-risk and refer to planned, non-alarming events.  Here are some examples of service requests:

  • I need a new laptop,
  • I am reporting a bug,
  • I want to suggest a new feature.

Requests vs issues

Let’s clarify these terms with the example: ‘I need a new laptop.’

A customer sent this message via the help desk asking for something that needs to be provided. For the customer it is a request, whereas the service team receives it as an issue.

In Jira Service Management issues are internal tasks for admin and agents. They represent not only service requests but also incidents, changes, and problems. So, issue and request refer to the same thing, but the perspective is different.

What is Jira request management? 

Jira request management is a system within Jira Service Management that helps organizations manage and fulfill service requests. JSM can be easily configured and adapted to the specific needs of a given organization.

Service request management projects come with easy-to-edit request types and workflows.

Essential tools in Jira Service Management

If you already know how to set up Jira Service Management, it’s time to list its main features that facilitate request management. 

  • Service centers — contain multiple service desks, each representing different team services.
  • Service desks (service portals) — main contact points for customers to request help or services.
  • Request queues —  help agents to prioritize, triage, and assign incoming requests.
  • Knowledge base —  an online repository in Confluence storing common answers and useful articles for customer self-service. 
  • Reports — enables to track key metrics such as agent productivity, customer satisfaction and support costs. 
  • Automation — no-code automation that streamline responses and automate common tasks, saving agents time. 
  • Asset management — helps ensure all organizational assets are maintained and managed. 
  • Flexible SLA management — enables to adjust Service Level Agreements to meet expected service levels.

Key benefits of request management

Working with Jira request management makes agents’ work easier and improves team efficiency. For an organization, it offers several business benefits such as:

  • Better customer experience: Thanks to the customizable service portal, your customers can submit their requests easily and quickly.
  • Enhanced customer satisfaction: With request queues and automation features you can resolve customer requests efficiently.
  • Reduced costs: Self-serve knowledge base and automating tasks in Jira help you deliver value to your customers at lower cost to your organization.
  • Service improvement: You can learn from service requests with advanced reporting features. 

Keep your Jira request management convenient and customer-oriented. Enable users to find the requests they need with ease.

Learn how to make requests views more customizable.
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The service request management process in JSM at glance

Let’s look at an exemplary request management process:

  1. A customer requests assistance via the service portal. Let’s say, a new employee needs a monitor.
  2. The service team reviews the request using configured qualification processes and seeks approval from other teams (finance, IT, business) if needed.
  3. The support agent works on the request or transfers it to a more suitable team member, or adds a collaborator to the task.
  4. The agent fulfills the request, closes the ticket, and follows up with the customer to gather feedback.

To speed up the process, especially for a large number of requests, implement the Shift-left approach used in system and software testing. This approach, supported by the JSM environment, aims to resolve requests early and efficiently by empowering customers with self-service options and automating routine tasks.

For instance, you can implement a knowledge base where customers will find answers to the most common questions. Another idea is to use chatbots to handle simple requests before involving the human agent. 

The stages of a request management process

Time for practice. I’ll show you how to create a service project, configure request types, and create a customer portal with a user-friendly requests view.

First steps: How to create a service project in Jira Service Management Cloud?

Atlassian offers multiple Jira Service Management templates tailored to specific teams or uses that admins can choose when creating a project. Templates include pre-configured request types, workflows, and automation features. 

For example, teams needing to support external customers might choose the Customer Service Management template.

Here is step by step instruction on how to create your first customer project in JSM.

  1. In the Jira Service Management navigate to Projects > Create project.
  2. Choose a template and select Use a template.
  3. On Create project screen.
  • Type a project name.
  • Set a key (a descriptive prefix for your project’s issues to recognize work from this project).
  • Choose a team type (such as Customer service).
  1. If you chose a team-managed project:
  1. If you chose a company-managed project:
  • you can transfer settings from another project into the one by duplicating the project set-up. Select > Share settings with an existing project and then select a project from the dropdown list. 
  1. Select Create project.
Create service project in Jira Service Management

Jira Service Management request types 

Request types are the requests your customers can submit via the customer portal. They pop up as options, allowing customers to easily ask for the help they need.

For the support team, request types define and categorize incoming requests. 

The project template you choose includes several pre-configured request types. However, you can customize and create new request types to suit your needs.

Request types in Jira Service Management project's template

Request types vs issue types

In Jira Service Management, request types and issue types serve different purposes and audiences but they are interconnected.

Request typesIssue types
AudienceEnd-usersService team
PurposeManage an issue’s specifics (like naming, and work categories).Set an issue’s foundational settings (like workflows and fields).
Direct your customers to the right place to submit their requests.Represent different types of tasks that agents do.
ExamplesGet IT help.
Request a new account.
Provide help to X
Create a new account.

One issue type can cover many different request types. For example, the Support issue type can cover Licensing and Billing questions, Product Trial questions, and Technical Support. Each request type, however, can only be linked to one issue type at a time.

Pro tip

Service teams receive a wide range of customer requests. Designing your portal, group request types and name them using friendly, plain language. It helps non-tech-savvy customers describe and label their requests specifically. As a result, the service team can manage requests more efficiently and find solutions faster.

How to create a new request type in JSM Cloud?

Creating a new request type in Jira Service Management Cloud is intuitive and involves several steps. You can do this in two ways. Here’s a step-by-step guide.

Creating request type from scratch 

You can create a new request from scratch, tailored to your project’s needs, or use Jira templates. Let’s start with creating a new request type from scratch.

  1. Choose your service project, then go to Project settings > Request types.
  2. Select the Create request type button in the upper left, then choose Create blank.
  3. Fill in the details in the request form:
  • Add a name.
  • Add a description that will appear under the request type’s name in the portal.
  • Add an icon.
  • Select or create a portal group where this request will appear.
  • Select the issue type that will determine the workflow and fields visible for this request type.

Using templates

Jira admins can quickly create a new request picking one from an extensive library of templates designed for different teams and use cases. This is a great starting point. 

Request templates save time and effort while ensuring consistency across your service projects.

  1. Choose your service project, then go to Project settings > Request types.
  2. Select the Create request type button in the upper left, then choose Create from template.
  3. Choose a template and click Select.
  4. On the right side, you will see a preview of the request from a customer’s view.
  5. Fill in the details in the request form:
  • Add a description.
  • Add an icon.
  • Select or create a portal group where this request will appear.
  • Select the issue type that will determine the workflow and fields visible for this request type.

In a template, you can customize the title and description.

Select a request type in Jira Service Management

Jira Service Management request participants: how to add them to your project?

Request participants in Jira Service Management are people with whom agents or customers have shared a request. They can view, comment on, and receive notifications about the request (they can opt out of notifications anytime).

You can add your supervisors as participants to keep them updated on progress or a team member to provide additional information to the request. 

To add request participants, use the designated field in the issue view. This way, they stay informed and can contribute as needed.

Request participants field in Jira Service Management

Fine-tuning workflows for request lifecycles

Workflows are essential for request management because they outline the steps a request takes and assign responsibilities. With clearly defined stages and transitions, they ensure consistency and improve team efficiency.

In your project, you can standardize the request fulfillment process by choosing or customizing one of two default workflow templates for Jira Service Management:

  • Service request fulfillment workflow: There is no approval step here. You can use this workflow for pre-approved service requests.
  • Service request fulfillment with approvals workflow: Includes an approval step. Use for requests that need business or financial approval.

Each project template has its own predefined workflows, but you can configure them as needed. To configure workflows for request lifecycles in Jira Service Management:

  1. Go to your Jira project and click on Project settings.
  2. Choose Workflows from the sidebar.
  3. Click on the workflow you want to edit.
  4. Define statuses that match your request lifecycle stages.
  5. Add transitions between statuses to define how requests move through stages.
A default workflow in Jira Service Managament project

How to create a customer service portal in Jira Service Management Cloud?

The customer portal is created automatically when you start a new service project in Jira Service Management Cloud. Once everything is set up, make your portal live by sharing the portal URL with your customers. 

Let’s start. Follow these steps. 

Set portal details

In this section, you will see the portal URL and can set an introductory message your customers see when entering the portal. Then add your branding. Also, you can set channel access and configure how portal announcements are displayed.

  1. Choose one of your service projects.
  2. Select Project Settings then > Portal settings.
Portal settings in Jira Service Management ptoject

Set customer access

You can set permissions to define who can access and send requests to your service project through your portal. There are four main levels of access you can give your customers: 

  • “restricted access to new customers who are explicitly added to the service project
  • restricted access to customers who have an account on your site 
  • restricted access to existing customers who are explicitly added to the service project
  • open access for anyone on the web.”

Let’s test the fourth option which allows anyone to access your portal without having an account on your site. The account will be created automatically when the user submits a request.

  1. Click the gear icon (Settings) in the upper right corner of the page.
  2. From the left side column choose Jira Service Management > select Customer Access.
  3. Select Allow customers to create accounts.
  4. Select Customers can access and send requests from the portal without logging in.
  5. Select Save.
Customer access in Jira Service Management projec

Portal groups 

Portal groups in Jira Service Management are categories that organize different request types. They help users quickly find the right request type and streamline request management for your service team.

Here’s how to organize request types in a company-managed project:

  1. From your service project, go to Project settings > Portal settings.
  2. Select the Portal Groups tab.
  3. Choose the group you want to add request types to and click the down arrow to open it, or select Create group to create a new one.
  4. Click +Add request form and use the search bar to select an existing request type to add.
  5. To hide a request type from your portal, remove it from all groups.
  6. Drag and drop request types to rearrange them within your groups.
  7. Drag and drop groups to rearrange them in your portal.
Portal groups in Jira Service Management project
Further reading

Would you like to get support with Jira request management? Find an ITSM consulting partner to aid you. Here’s how:

And if you’re interested about customizing the look and feel of your Customer Portal, take a look at this article:

How do you make your customer requests view as friendly and useful as possible?

You’ve already completed most of the basic steps as a Jira ticketing system administrator. You’ve created a customer portal, set request types, and configured workflows. Now, it’s time to find out what requests look like from the customer’s perspective. Explore available tools to amplify their experience.

Default My Requests View

Put yourself in the customers’ shoes and check what they see in native Jira when they submit a request.

After submitting a request, the ‘My Requests’ view shows fields such as:

  • Type of Request
  • Reference Number
  • Summary
  • Status
  • Service Project
  • Requester
Native view of My requests in Jira Service Management

The default view provides basic filters. As it shows, customers cannot see for example how long they have to wait for their request to be resolved. Besides, there’s no Priority column.

For customers who have submitted a large number of requests across different Service Desks the native options may need enhancement. In such cases, an app like My Request Extension for JSM comes in handy.

Extended capabilities with My Requests Extension

My Request Extension extends Jira Service Management capabilities to boost usability, flexibility and security options for request list in customer view. The application is user-friendly and initiative for all users. Jira administrators gain full control over the view and permissions with just a click of a button.

Using the MRE app, Jira admins control which fields users can add as columns and which ones show by default, like Priority or Assignee. Additionally, they can control field visibility based on user groups to protect sensitive information, such as budget details.

Jira admins can also rename fields for clearer descriptions and preview the customer view using the ‘View as…’ feature. This feature is designed to enhance the customer experience in request management.

To sum up two options of My Requests view, here is a short comparison:

FeaturesMy Requests extensionNative requests view
Information retrievalFields that can be displayed as columns3211
Columns that can be filtered234
Sorting and rearranging page
Customizable column display name
Save and share your lists
Export issues
SecurityLimit access to the page
Adjust columns and filters visibility

Take the extra mile and empower your customers to tailor My Request view to their needs.

Try it for free! Available for Cloud and Data Center versions.
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Final thoughts

With the flexible capabilities of the Jira Service Management system, you can create customer-oriented request management that also minimizes ticket chaos for your team.

Getting started with your first service project, rely on simple and common request types. This way your team will catch the wave and provide value for customers fast. Be empathic and always keep the customer experience in mind. Moreover, promote self-serve when possible and empower customers to customize their requests view. And finally – review and improve. Request management is a continuous learning process. Good luck!

Zuzanna Patocka

Zuzanna Patocka is a Senior Content Specialist at Deviniti. She is a content marketer and a PR person with experience in diverse B2B and B2C projects. In her leisure time, she enjoys making collage art, discovering new music and travelling with her dog, Buba.

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