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Beat the Clock: How to Lock in Atlassian License Prices Before the October 2024 Deadline

In October 2024, Atlassian is set to implement a series of price increases across many of its products. These changes will affect companies using tools like Jira, Confluence, and Jira Service Management. If you rely on Atlassian products for your daily operations, it’s important to take action before these price hikes come into effect. By planning ahead, you can lock in current rates and protect your business from unexpected budget increases.

The upcoming price adjustments vary across different products and plans, with increases ranging from 5% to 20%. For instance, Jira Software and Confluence will see a 5% increase for Standard plans and up to 10% for Premium and Enterprise plans. Jira Service Management users can expect an 8% increase for smaller teams and a substantial 20% increase for larger organizations with over 250 users.

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Lock in current prices before October 2024. As an Atlassian Platinum Partner, we can help you save on your licenses. Get a free price lock assessment.
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Given these impending changes, it’s crucial for Atlassian clients to take action before October 16, 2024. By acting promptly, you can lock in current pricing and potentially save your organization significant costs in the long run. The window for securing your current rates is limited, with October 10, 2024, being the recommended deadline for finalizing quotes to ensure processing before the price increase takes effect.

Failing to lock in your prices before the deadline carries several risks:

  1. Budget Increases: Your Atlassian-related expenses could rise unexpectedly, potentially disrupting your planned IT budget for the coming year.
  2. Service Disruption: If you’re unprepared for the price increase, you might need to downgrade your plan or reduce user licenses, which could impact your team’s productivity and workflow.
  3. Loss of Features: Some features, particularly in Jira Service Management, are moving to higher-tier plans. Without locking in your current plan, you might lose access to tools your team relies on.

Understanding these risks and the importance of timely action will help you make informed decisions about your Atlassian licenses. In the following sections, we’ll explore the price changes in more detail and provide guidance on how to secure your current pricing, ensuring your organization is well-prepared for the upcoming changes.

Understanding the price changes

The increase in pricing reflects Atlassian’s ongoing commitment to delivering innovative and powerful tools that enhance visibility, alignment, and productivity across organizations.

In the past 12 months, Atlassian has invested in enterprise-grade security and accelerated the delivery of innovative new product features, including Summary, List, and Calendar views in Jira, Databases and Whiteboards in Confluence, embedded Atlassian Intelligence capabilities, and more.

Here is a short list of innovations that have been introduced across the Atlassian family of products:

Overview of affected products and services

Atlassian’s upcoming price changes will affect various products and services across their portfolio. Let’s break down these changes to help you understand how they might impact your organization.

The price increases will apply to most Atlassian cloud products, including:

  • Jira: Standard, Premium, and Enterprise plans
  • Confluence: Standard, Premium, and Enterprise plans
  • Jira Service Management: Standard, Premium, and Enterprise plans
  • Opsgenie: Standard and Enterprise plans
  • Atlassian Guard: Standard plans
  • Bitbucket: Standard and Premium plans
  • Compass: Standard plan

Breakdown of price increases by product and plan

Here’s a detailed look at the price increases for each product:

Jira Software and Confluence

Jira Software & Confluence price increase

Jira Service Management (JSM)

JSM licensing price increase

OpsGenie

OpsGenie licensing price increase 5-10%

Atlassian Guard

Atlassian Guard license price increase 5-8%

Bitbucket

Bitbucket standard and premium license price increase

Compass

Compass license price increase 10%

Will the change affect Data Center deployments?

Not really. At least not at the moment. It’s important to note that the current wave of changes in pricing primarily affects Atlassian’s Cloud products.

Data Center products have a separate pricing structure. 

That said, there’s no guarantee that DC pricing will not be subject to change in the future. 

Further reading

Understanding consumption-based pricing for certain JSM features

Atlassian is updating the pricing structure for Assets and Virtual Service Agent on Jira Service Management Premium and Enterprise plans. Customers will now be charged based on stored objects and assisted conversations according to new usage limits.

Under the updated plans:

  • Customers can store up to 50,000 Assets objects at no additional cost. Beyond this limit, a charge of $0.05 USD per object per month will apply, with volume discounts available.*
  • Customers can execute up to 1,000 Virtual Service Agent-assisted conversations per month for free. Beyond this, a charge of $0.30 USD per assisted conversation will apply, with volume discounts available.*

*More details can be found here.

WARNING: If you’re currently storing more Asset objects or conducting more Virtual Service Agent-assisted conversations than the new limits allow, or if you anticipate exceeding these limits in the future, this change may affect your billing.

If you are, in fact, exceeding the new limits, you should have received an email notification on September 17, 2024.

Potential risks of not locking in prices

Failing to lock in your Atlassian pricing before the October 16, 2024 deadline can expose your organization to several risks:

Unexpected budget increases

Without price locking, your Atlassian-related expenses could rise significantly and unexpectedly. The announced price increases range from 5% to 20%, depending on the product and plan. For larger organizations or those heavily reliant on Atlassian tools, this could translate to substantial budget overruns. Such unplanned increases may force you to reallocate funds from other critical areas of your IT budget, potentially impacting other projects or initiatives.

Disruption in service or inability to scale without higher costs

If you’re unprepared for the price increases, you might need to make sudden decisions about your Atlassian licenses. This could lead to:

  1. Downgrading your plan, which may result in loss of critical features your team relies on
  2. Reducing the number of user licenses, potentially limiting access for some team members
  3. Delaying necessary upgrades or expansions due to cost concerns
  4. Losing access to certain functionality until upgrading to a pricier plan

These actions could disrupt your team’s workflow and productivity, hindering your ability to scale operations efficiently as your organization grows.

Can you lock in the current price?

In short, yes. You still have time to secure your current Atlassian pricing before the October 16, 2024 changes. Simply request and/or finalize your quotes before the deadline.

  • Pro tip: Atlassian needs time to review and process quotes before the price increase takes effect. Last-minute rush may cause delays, risking missing the deadline. Please, secure your quotes in advance.
  • Pro tip: You can lock in current prices for up to 24 months by purchasing licenses in advance. This strategy protects you from potential future price increases during this period.

How can you reduce your bill after the pricing increase?

The strategies for reducing your bill are simple and straightforward in implementation. That said, there are slight differences between monthly and annual models.

MonthlyAnnual
Deactivate inactive users who aren’t using your cloud product(s) to prevent them from contributing to your monthly cost.

Switch to an annual subscription, which may offer up to two months free, depending on the number of users.
Deactivate inactive users to reduce your user count, and reach out to Atlassian before your renewal to downgrade to a lower tier.

If you have multiple Cloud Standard or Premium subscriptions for the same product, consolidating them into a single Cloud Enterprise subscription may save you money. Cloud Enterprise offers unlimited instances and a centralized per-user licensing model.

Consider working through the change with an Atlassian Platinum Partner

Collaborating with an Atlassian Platinum Partner offers numerous advantages when navigating the upcoming price changes and locking in your current pricing. 

For example, Deviniti takes over the license aspect in its entirety from day one with the goals of matching Atlassian products to your needs and simplifying procurement.

  • In-depth license usage guidelines: An Atlassian Partner supports clients with purchases and renewals of licenses. This means guidance in selecting the most fitting subscription plan, upgrades, downgrades, user counts, functionality, and synchronization of renewal dates are covered. 
  • License procurement aid: Effort-saving options like one invoice per billing period, various payment methods, and support of your local currencies are on the table. 
  • Atlassian Partner discounts: A Partner can help you keep the costs down with exclusive discounts, optimization of resources and settings, and storage requirements.
  • Up-to-date notifications regarding licensing and deadlines: This benefit is often overlooked but occasional license pricing increases prove that timely notifications should be considered a business necessity. In this regard, a Partner can offer cost estimations, pricing updates based on user count, and license validity monitoring services.
Get Your Price Lock Assessment
Lock in current prices before October 2024. As an Atlassian Platinum Partner, we can help you save on your licenses. Get a free price lock assessment.
Help me lock my price

As you can see, an Atlassian Platinum Partner can help you navigate the upcoming price changes more effectively. This proactive approach not only secures favorable pricing but also optimizes your Atlassian environment for current and future needs.

How the Atlassian license management process works with help from a solution partner

If we were to review collaboration with a solution partner through the lens of working with Deviniti, the simplest description would be something like this: The team takes over the entire license and supplier management process from day one. 

Here’s how the process looks in more detail. 

  • Initial Contact and Kick-off: We connect, review your expectations, and gather all tools and licenses to manage everything for you from day one.
  • Requirements Assessment: A thorough analysis of your needs is conducted, ensuring tailored solutions that simplify your licensing.
  • Cost Estimation & Recommendations: You receive a transparent cost breakdown and expert recommendations for the most efficient purchasing strategy.
  • Quote Acceptance: We guide you through the decision-making process, ensuring clarity and confidence.
  • License Fulfillment: You quickly get your licenses and SENs for immediate use, with all setup done for you.
  • Post-purchase Support: We handle vendor communication, monitor pricing changes, and ensure smooth license renewals on your behalf.

Conclusion

As we approach the October 16, 2024 deadline for Atlassian’s price changes, taking prompt action is crucial to manage your organization’s costs effectively. Let’s recap the key points:

  1. Significant price increases are coming for most Atlassian cloud products.
  2. Acting before October 16, 2024, allows you to lock in current pricing for up to 24 months.
  3. Failing to act may result in unexpected budget increases and potential service disruptions.

Partnering with an Atlassian Platinum Partner offers substantial benefits for long-term cost management:

  • Expert guidance on optimal licensing strategies
  • Access to exclusive discounts and promotions
  • Tailored solutions that align with your organization’s needs and growth plans
  • Ongoing support to navigate future Atlassian changes and updates

Don’t wait until the last minute. Initiate the process with an Atlassian Platinum Partner today to ensure you’re well-prepared for the upcoming changes. By acting now, you’ll not only secure the best possible pricing but also set your organization up for long-term success with Atlassian tools.

Oleksandr Siryi

A seasoned content marketer with 10 years of experience in IT, specializing in the Atlassian family of products. Focused on writing about business needs, processes, and how Atlassian tools can address the challenges faced by enterprise companies.

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