How to use Jira for marketing

Marketing departments are made up of many different teams – ones that handle content marketing, PR, email marketing, and many other areas that are part of marketing today. Each team is responsible for different tasks, but they all have one thing in common: they need to manage projects efficiently and deliver work on time.

Many marketing teams try to stay on top of their game using complicated spreadsheets. They keep files all over the place in multiple software and on different devices. And sealing with scattered information takes a lot of time.

Can you imagine how much time it takes for team members to update one another when they can’t rely on a transparent project management software? That’s right; it’s a lot of time if you add all the updates per week or month.

That’s why equipping a marketing team with quality project management software is essential to boosting its productivity and ensuring that every team member is satisfied with their job.

Jira Core is an excellent example of a tool that is intuitive to use but flexible enough to accommodate even the most demanding processes that are part of a marketing team. Here are six ways marketing teams can take advantage of Jira Core to improve their operations.

1. Organizing and managing marketing projects

Tracking tasks associated with a project can be challenging, but teams can now benefit from Jira Core Cloud that allows visualizing all marketing tasks on a single board and following them from “to do” status to “done.” That way, the journey to “done” for assets is much faster. Note that such boards are available only in the cloud version of Jira Core.

Jira Core also helps the team because it allows team leaders to formalize workflows. For example, you can start out with a simple workflow with steps that go from “to do,” “in progress,” “in review,” to “done.”

Once you set the basics, you can enhance your workflow with specific elements that are part of your process and then add your team’s tasks. You can keep track of the task status through every step until it’s completed. Moreover, the entire team will have access to that information, ensuring high team transparency and clarity about everyone’s responsibilities.

2. Monitor team information

As the team leader, it’s impossible to remember what every single team member is up to at a specific moment of time. One way to get that knowledge is by asking them directly. But getting status updates through email is time-consuming and inefficient.

By using Jira Core, all stakeholders are kept in the loop, and you no longer need to reach out to individual team members to ask them what they’re doing and when. You can get all necessary status updates at a glance.

Moreover, every piece of feedback, opinion, and comment is documented for the entire team to see. You will never have to think twice about who to CC in your email again because everyone will have access to all essential project information, 24/7.

3. Measure team performance

When a team is not transparent about how it manages its workload, it’s hard to measure its productivity. By keeping all project tasks and details in a single place, you can take advantage of the dashboards and reports Jira Core provides to see how your team is doing.

In the reporting feature, you can see your content calendar, teams progress and check what’s in the queue of every team member. That way, you can make much more accurate predictions about the team’s productivity and make sure that you launch your next campaign right on time.

4. Smooth communication

The most common method of communication in marketing teams is still email. What if you could ping your team members with a simple @mention for feedback? Jira Core offers you that possibility.

Instead of considering who to CC every time you send an email, you can simply ping team members by adding a quick @mention inside issues – for example, in the description or in comments.

That way, you will keep the conversation focused on the problem at hand. You can be sure that the team member will get an email notification leading them straight to the issue at hand.

5. Work faster with templates

One disadvantage of working with a sophisticated project management tool is that every time you start a new campaign, you need to create issues and projects from scratch. But that’s not the case in Jira Core.

Atlassian’s tool offers you the advantage of business templates with the help of special extensions. You or your team members won’t have to waste time on creating repetitive issues for every single project you deal with. Instead, you will save time by using templates and allocate it to more critical areas in your project.

6. Share information

In Jira Core, every task locked in an issue contains plenty of details that allow team members to work on it correctly.

For example, you can assign a task to a particular person, add attachments that explain the task in detail and set to due dates to make sure that the person knows when you expect the work to be finished. What’s most important is that all these details are kept in a single place so and will never get lost in emails.

If you’re interested in what the use of Jira looks like in practice, I invite you to read this article that shows the many applications of this incredibly flexible tool in our own marketing department.

Have you got any questions about using Jira Core for marketing teams? Don’t hesitate to get in touch with me at, I help companies make the most of innovative technologies for their operations.

Katarzyna Dorosz-Zurkowska

Katarzyna is a real Capitan of the Deviniti Spacecraft. She manages our astronauts and does it in a cosmic way. In Deviniti she loves how much everyone can develop themselves. She is really proud of the fact that more than 2 million people from companies such as Samsung, Deloitte, Comarch, Allianz, HSBC, and Credit Agricole have trusted us. In her free time, she likes to bake muffins, play with Legos, and do jigsaw puzzles.

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