Top Atlassian events to attend in 2025: The up-to-date guide for ITSM teams

This article is updated regularly with the changing Atlassian events calendar. 

Atlassian has built more than just popular tools like Jira—it’s fostered a vibrant global community of professionals who connect and share knowledge. Among the most exciting ways to tap into this community are live meetups and conferences.

If you’re a Jira or Confluence enthusiast, this article is for you. Discover must-attend Atlassian events in 2025 and get actionable tips to convince your boss to say yes.

Plus, we’ll give you some proven strategies to make the most of your experience as an attendee.

In the first half of 2025, Atlassian’s event calendar features four major events, including its flagship Atlassian Team conference and a series of tour meetups. 

In addition, official Atlassian partners host their own events, while dozens of Atlassian Community Events are held year-round in cities worldwide.

No doubt, it’s going to be an eventful year.

This year’s conferences emphasize practical solutions, including how to use AI without losing the human touch, collaborate effectively across time zones, and speed up IT processes without sacrificing quality.

The rising trends in Atlassian events not only reflect the changing needs of the industry but also provide valuable insights for attendees. Let’s dive into TOP5.

#1 AI integration and innovation

AI integration is a central focus for Atlassian this year, with many events showcasing how generative AI boosts Atlassian products to streamline project management and foster seamless team collaboration. 

The flagship conference, Team ’25, billed as ‘The conference for AI-powered teams,’ will feature demos of cutting-edge tools like Rovo, Atlassian Intelligence, and automation solutions designed to drive productivity and enhance decision-making. 

Additionally, expert keynotes will delve into topics like AI-powered agent experiences, the potential of AIOps, and the role of adaptive intelligence in modern leadership.

Let’s talk about AI—in person at Jira Day ’25 by Deviniti

Discover AI-driven tools and integrations designed to transform your workflows. Connect with 300+ experts from over 20 countries. Join us on March 13-14, 2025 in Cracow, Poland.
Learn more

#2 Fast and AI-driven ITSM for agile environments 

High-velocity IT service management is a key focus of this year’s events agenda. Atlassian plans to provide firsthand insights and feature demos. The goal is to show how its tools connect teams and streamline workflows. These tools empower organizations to deliver outstanding services in a rapidly changing environment.

#3 Tools for strategic alignment

Leaders certainly will find value in Focus, Atlassian’s new enterprise platform that centralizes strategic execution for stakeholders. Similar to Jira Align, Focus is designed to help managers link granular team actions to overarching strategic goals. 

Both solutions will be prominently featured in upcoming events during panels on enterprise strategy and planning.

New Atlassian’s solution: Focus

Atlassian Focus is an enterprise strategy and planning tool designed to help leaders stay on track. Acting as a central hub, it lets you map goals, manage teams, track work, and allocate resources—all aligned with your strategic priorities. 

Focus general release is scheduled for late Q1 2025.

#4 Future of work 

Modern work management is another critical focus area for Atlassian this year. The company will showcase how AI empowers teams to work smarter, break silos, and scale their efforts. 

Through the Atlassian System of Work, teams gain access to integrated tools and actionable practices that keep them aligned on shared goals and enable more effective collaboration. 

By integrating work, knowledge, and context through Atlassian’s ecosystem of tools, teams can unlock their full potential.

#5 Various event formats: flexibility for every attendee

While many Atlassian events focus on in-person meetings and local experiences, the Team ’25 hybrid format allows attendees to actively participate without traveling to California. 

Similarly, some ACEs are hosted as hybrid, virtual-only or in-person events, aligned with organizers’ capabilities and audience needs.

Key Atlassian conferences and meetups in 2025 (February-May)

This curated lineup includes official Atlassian conferences, partner events, and community gatherings—but excludes webinars. It’s perfect for ITSM experts, Jira administrators, and IT teams. Here’s your go-to calendar for the first half of 2025.

Event nameOrganizerDateLocationMain topic
Atlassian Connect: High VelocityAtlassianFebruary 25 - March 11, 2025New York, Chicago, London, MunichAI, IT Service Management
Team on Tour: GovernmentAtlassianMarch 11, 2025Arlington, Virginia, USITSM for government teams
Team '25AtlassianApril 8-10, 2025Anaheim, California, USTeamwork, AI-powered collaboration
Atlassian Community EventsAtlassian CommunityVarious dates and locationsGlobalVarious Atlassian portfolio topics
Jira Day by Deviniti 2025Deviniti (Atlassian Solution Partner)March 13-14, 2025Cracow, PolandAI integration, future of work, Atlassian toolkit
Atlassian Conference in Northern Europe 2025Trinidad Wiseman (Atlassian Solution Partner)May 8, 2025Tallinn, EstoniaITSM, success stories
eazyBI Community Days 2025eazyBI (Atlassian Marketplace Partner)May 22-23, 2025Riga, LatviaData analysis and reporting with eazyBI and Jira

Our main criteria for selecting these events was in-person interaction and networking opportunities, so webinars are not included in the list

If you prefer watching keynotes or attending live webinars from the comfort of your couch, you can access on-demand videos from previous Atlassian events or explore live webinars hosted by local partners.

Official Atlassian events

Atlassian Connect: High Velocity

  • Date: February–March 2025
  • Location: New York (February 25), Chicago (February 27), London (March 4), Munich (March 11)
  • Type: a series of free in-person meetups
  • Focus: AI, IT Service Management
  • Agenda and registration details

Atlassian Connect: High Velocity 2025 is a full-day event hosted across multiple locations in the US and Europe. It is designed to empower organizations with AI-driven service management strategies and provides hands-on guidance. 

Attendees will learn more about Atlassian’s latest innovations and topics like AIOps and AI virtual agents, and gain the opportunity to collaborate and exchange best practices with peers.

Team on Tour: Government 

Team on Tour: Government is dedicated to ITSM teams operating in regulated environments, addressing their unique challenges with tailored Atlassian solutions. 

Attendees will explore topics such as migration to Cloud, the upcoming FedRAMP Moderate certification, and strategies for optimizing service delivery while enhancing team productivity and ensuring compliance. 

This event is ideal for public sector ITSM leaders looking to modernize workflows without compromising on regulatory requirements.

Team ’25

Atlassian’s flagship event, Team ’25, draws over 4,000 attendees annually, offering 120+ sessions led by 190+ industry experts. This year’s event features keynotes from Atlassian leaders, insights into the latest AI-powered tools, and proven strategies for team collaboration.

The agenda includes seven content tracks:

  • AI as Your Teammate
  • Transforming with Cloud and Data Center
  • Enterprise Strategy and Planning
  • High-Velocity Service Management
  • People, Practices, and the Atlassian System of Work
  • Teamwork Foundations
  • World-Class Software Development

Networking is a cornerstone of Team ’25, with countless opportunities to connect with peers, industry experts, and Community champions. Attendees particularly value the dedicated networking events and the Bash party for building connections and sharing knowledge.

Team ’25 also offers unmatched learning opportunities for attendees looking to deepen their expertise in Atlassian products. You can join bootcamps, take exams, and earn certifications as a Jira Administrator for Cloud or Atlassian Cloud Organization Admin. Tailored training sessions are also available to address specific needs.

Atlassian Community Events

  • Various dates and locations
  • Type: in-person; virtual, hybrid
  • Focus: various around Atlassian portfolio
  • List of all ACE chapters

Atlassian Community Events (ACE) are free, user-led meetups held globally, both online and in-person. They offer community members a space to connect, share insights, and exchange experiences with Atlassian products.

With meetups in over 180 cities worldwide, ACE provides an ideal opportunity for networking and learning from fellow Atlassian enthusiasts. There’s an Atlassian Community Event happening somewhere every day. Visit the website to find events in your city and stay informed about upcoming meetups.

Don’t see an ACE event in your city? You can start your own chapter, become a Community Leader, and even host your own community conference.

ACE event in Gdansk, October 2024.
Jira for All Teams and North America roadshow

Atlassian is unifying Jira Software and Jira Work Management into a single, powerful tool for all teams. To showcase this new unified Jira, Atlassian together with ACE leaders is hosting a North America roadshow from January to March 2025.

Atlassian partner-led events

Explore upcoming meetups and conferences where solution partners share their knowledge and showcase tools that integrate seamlessly with Atlassian products.

Jira Day by Deviniti 2025

  • Date: March 13–14, 2025
  • Location: Cracow, Poland
  • Organizer: Deviniti (Atlassian Solution Partner)
  • Type: in-person
  • Focus: AI integration, future of work, service desk, Atlassian toolkit
  • Agenda and registration details 

Jira Day is the largest Atlassian conference in Central Europe, bringing together over 300 experts from 20+ countries annually to collaborate and share insights. 

This year’s edition will feature 40 speakers and three specialized content tracks:

  • Service Desk Excellence: Best practices for managing high-performing service desks.
  • Future of Work: Adapting to digital transformation and the shift to Jira Cloud.
  • Tools Mastery: Hands-on workshops for mastering Atlassian tools like Jira Cloud, Confluence, Trello, and Bitbucket.

The agenda also includes networking opportunities, an afterparty, and an exclusive night talk featuring interactive AI discussions with experts. Curious about what to expect? Check out the recap from the previous edition for a glimpse of its atmosphere.

Rodney Nissen (The Jira Guy) at Jira Day by Deviniti 2023

Atlassian Conference in Northern Europe 2025

  • Date: May 8, 2025
  • Location: Tallinn, Estonia
  • Organizer: Trinidad Wiseman (Atlassian Solution Partner)
  • Type: in-person
  • Focus: ITSM, success stories
  • Agenda and registration details

This annual event focuses on teamwork and collaboration, latest innovations in Atlassian products and partner tools. It features sessions ranging from North Europe customer success stories to expert talks, all designed to help you maximize Jira and Confluence. 

With a special emphasis on IT Service Management (ITSM), the event aims to unlock organizations’ full potential.

eazyBI Community Days 2025

  • Dates: May 22–23, 2025
  • Location: Riga, Latvia
  • Organizer: eazyBI (Atlassian Marketplace Partner)
  • Type: in-person
  • Focus: data analysis and reporting using eazyBI and Jira.
  • Agenda and registration details

This two-day event brings together data enthusiasts, industry experts, and the eazyBI community for expert-led sessions, hands-on workshops, and networking opportunities centered on Atlassian and eazyBI solutions.

The agenda features topics like AI-powered reporting, SLA performance monitoring, and asset management, offering practical insights to enhance workflows. 

eazyBI also provides extensive learning opportunities, including 1:1 sessions, group discussions, and focused training workshops to help attendees deepen their expertise. 

Curious about events in Q3? These haven’t been announced yet, but we’ll update the list as soon as Atlassian adds new conferences and meetups to its event calendar.

Why consider participating in Atlassian events in 2025?

After reviewing the details, are you still deciding whether to attend? Here are some benefits to help you decide.

Access the latest Atlassian innovations

Events like Atlassian Team ’25 and partner conferences spotlight the newest features and tools in the Atlassian ecosystem. From advancements in Jira Service Management to AI-powered solutions and integrations, these events showcase innovations designed to enhance ITSM processes and enable better understanding of industry trends. 

“For me the best moment [of Team ‘24] was: “ROVO”, I loved the presentation and what it promises to do, I’m looking forward to trying it, I also love the name” — Atlassian Community user in the discussion about favorite moments from Team ‘24.

Networking opportunities

According to the Atlassian website, over 400 networking connections were made during the Team conference using the Braindate app. 

Events provide a unique platform to connect with ITSM professionals, exchange experiences, and foster relationships that can spark future collaboration. These networking opportunities also offer invaluable insights into best practices and solutions being implemented across organizations.

“Connecting with others.  There are several individuals that I can count on seeing at Team and it is always fun to see them in person and catch up.“ — another Atlassian Community user commented in the discussion about favorite moments from Team ‘24.

Learning from experts

Events feature hands-on workshops and engaging sessions led by seasoned industry experts who share expertise on ITSM modern approach, agile methodologies, and practical applications of Atlassian tools. This knowledge can enhance team performance, streamline service delivery, and improve inter-departmental communication.

Real-world case studies

At both global and local ACE events, attendees can learn about case studies showcasing how organizations have successfully implemented ITSM principles with Atlassian products. These success stories provide teams with practical insights into effectively using their tools and strategies.

Hands-on experience

Partner events and partner spaces at general conferences often feature hands-on demos where attendees can explore new applications and plugins for Jira and JSM. This way they can get a firsthand look at how these tools enhance service management.

Deviniti team at Team'24
Deviniti team at Team’24 conference

Community vibe

Community events offer a relaxed space for users to share challenges and explore solutions for Atlassian products. These gatherings build a sense of belonging and inspire collaboration, fostering valuable connections among users.

Space to level up your skills 

Workshops, bootcamps and training sessions help team members build skills directly relevant to their roles. Investing in personal development can increase their job performance and accelerate career growth.

Tips: Convince your boss to send you to the conference

Want to attend a paid conference? Here’s how to make your case. Draft an e-mail or formal letter and list solid arguments to  help your boss see the value of this investment

  1. Highlight how it will sharpen your skills with Atlassian ecosystem products, boosting efficiency and delivering more value.
  2. Point out sessions or workshops relevant to your role.
  3. Show how your learnings can benefit the company, like improving workflows or cutting resolution times.
  4. Mention networking opportunities to gain insights and best practices.
  5. Offer to share your knowledge with the team afterward.
  6. Suggest cost-saving options, like early-bird pricing or group discounts.

Good luck making your case and securing your spot at the conference!

Shaping your attendee experience: Get prepared

So you have your tickets. When the day of the event comes, you can simply listen to presentations, chat with people, and enjoy some coffee and snacks. Or, you can maximize your participation (especially if you committed  to run an internal training afterward). 

To get the most out of the event, think strategically and create a plan. Here is a short checklist. 

Before the event 

  • Set clear goals: Identify your goals before the event, whether it’s learning new features, networking, or gaining insights into best practices.
  • Session selection: Review the agenda and prioritize sessions that align with your goals.
  • Plan networking opportunities: Research speakers and attendees beforehand, and prepare thoughtful questions or topics for the networking sessions.
  • Access pre-event materials: Leverage pre-event resources like webinars or demo libraries to familiarize yourself with new tools and updates.

During the event

  • Take notes and gather resources: Bring a notebook or device for taking notes, and business cards for networking.
  • Engage in discussions and network like a pro: Actively participate in sessions by asking questions and joining discussions. As Atlassian Community members advise, don’t be afraid to talk to anyone on conference topics and go for side events, even by yourself. 

After the event

  • Connect on social media: Follow up with new contacts on LinkedIn or other platforms, and share your reflections about the event. 

Atlassian conference participants share common goals, experiences, and professional backgrounds. Combined with a friendly atmosphere, this makes starting conversations easy—even for introverts or those new to networking.

Conclusion

Atlassian events in 2025 are the perfect chance to learn, connect, and grow. With actionable insights, hands-on sessions, and networking opportunities, they offer everything ITSM teams need to stay ahead. 

If you want to become a part of the community, we highly recommend visiting your local ACE events and having a trip to the conferences. Then explore, and bring back fresh ideas to boost your team’s success.

Zuzanna Patocka

Zuzanna Patocka is a Senior Content Specialist at Deviniti. She is a content marketer and a PR person with experience in diverse B2B and B2C projects. In her leisure time, she enjoys making collage art, discovering new music and travelling with her dog, Buba.

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