28 business teams and IT collaboration statistics for 2026. The $14B shift and what it means for Atlassian customers

Atlassian is no longer telling a growth story about software teams alone. Its platform now increasingly includes finance, HR, marketing, operations, and other non-technical functions. This means buyers need stronger benchmarks for scaling work management and service delivery beyond IT. 

The shift is real. Atlassian estimated the non-technical teams market at $14 billion and said 50% of its users now come from non-technical teams. That is exactly why this topic works as a clean entry point into ESM and “one platform” consolidation projects. 

In this article, we gathered 28 statistics to show how that shift is changing work management and service delivery beyond IT.

The market and the operating story now both point in the same direction. Atlassian is clearly pushing deeper into cross-functional work. 

The real buying case is about extending service delivery outside IT and giving business and technical teams one place to track work. 

That addresses the pain points identified by Atlassian’s State of Teams 2025 research. Teams still lose time when information is scattered, decisions travel too slowly, and work is hard to see across functions.

These figures matter because they show the change for business teams is already happening. Atlassian is clearly expanding into the workflows that sit between IT and the rest of the business. 

Curtis Valente, IT Director, Tripadvisor

That is the strongest ESM signal. IT confirms that internal services are starting to move through fewer queues, with less manual chasing and clearer ownership. (Q2 FY26 shareholder letter)

Cloud Enterprise gives Atlassian admins a single place to manage the platform across the entire organization. This makes it easier to keep consistent standards, especially when companies scale their Atlassian setup.

The message here is simple. Once work management and service delivery spread beyond IT, administration becomes part of the business case. If admin overhead rises with adoption, the rollout gets messy fast.

This is where one-platform projects either hold together or fall apart. Business-team adoption sounds attractive until permissions, access policies, and auditability start drifting by department. These numbers make the governance case much easier to explain. 

When teams talk about throughput, they often mean delivery speed. But the drag starts earlier than that. It starts with searching for information and doing the work needed to turn scattered inputs into something decision-ready. 

The TEI data shows the payoff when reporting and analytics become easier, while State of Teams 2025 shows where the delay begins in the first place.

After moving to Cloud Enterprise, users have a more productive experience. They said the system is more reliable, and thanks to this, more people can easily use Atlassian tools.

This part is easy to overlook. Business teams and IT usually judge platform rollouts less by architecture and more by experience. If the service feels easier to use, adoption is much more likely to stick. 

The strongest official SLA-adjacent proof is the support model itself, together with the customer examples above showing faster resolution and fewer escalations. Forrester also notes that Cloud Enterprise includes 24/7 support for critical issues. 

The pattern is consistent. Atlassian’s expansion beyond IT is already visible in the numbers. More business teams on the platform means more requests, more approvals, more knowledge, and more shared workflows moving through the same system. That only works when administration is easier, and service performance is easier to prove.

For Atlassian customers, that is what the $14B shift really means. ESM is becoming the operating layer that connects business teams and IT around requests, work, knowledge, and decisions on one governed platform.