In April 2020, we’ve signed a partnership with Grape – an Austrian company that aims to embed communication into the tools that companies already use.
During the last years, the internal communications market has been on the rise. According to the Unified Communication Market Outlook by Allied Market Research, the global unified communication market size was valued at $32,879 million in 2016 and is projected to reach $74,244 million by 2023. This growth is driven by multiple factors such as the increasing amount of distributed and fully remote teams, a proliferation of smart devices and BYOD policies, or cloud solutions market growth. In this context further exacerbated by the global COVID-19 lockdown, more and more companies have found themselves in a situation where they strongly need to improve their processes and tools in order to enable teams to work efficiently and fulfill the business objectives set for 2020.
Unified communications facilitate businesses with real-time interoperability and easier access to the required information. That’s why organizations of all sizes implement internal messaging tools to complement their existing toolsets for managing teams and projects. However, depending on the configuration, they can come across a bunch of problems. The most popular tools available on the market can be too ecosystem-specific to integrate, serve mostly US customers, or rely only on cloud hosting. These are the pain points specifically for the companies adopting Atlassian tools, as well as for many European companies (especially those operating in the BFSI sector) due to lack of GDPR compliance or specific companies’ data hosting policies.
Now we have an opportunity to serve these groups of customers with an embedded communications tool. Grape is a secure video, voice, and chat solution that’s integrated with Atlassian and SharePoint tools our of the box, as well as provides an API to fit it into any given toolset. It can be hosted both in cloud and on-premise, which provides great flexibility and allows us to migrate in any direction with no data loss. With servers located in Austria, Germany, and Switzerland, Grape is fully GDPR-ready and hasn’t exchanged a single line of data with any governmental organization since the product’s inception. The Austrian Foundation of Artiﬁcial Intelligence helped develop the patented Grape Natural Language Processing Engine, which allows users to quickly label conversations and turn them into task tickets. The app also allows saving costs with a free plan for instances under 1000 users.
We’re happy to finally find a suitable solution that will help a big bunch of our existing customers and enhance our offer for the new ones. The partnership with Grape gives Deviniti even more possibilities to transform businesses with technology and improve their operations, especially serving the increasing need for tools that support remote work.
Dimitry Hryb is an Atlassian Apps Marketing Manager at Deviniti. For the last couple of years, he has been on the mission to help people make the best use of Jira Software and Jira Service Desk at work by creating guides and tutorials for Atlassian users all around the globe. Dima is an acclaimed contributor to the Ecosystem who received Atlassian Community Content Awards three times in 2018. He spends the rest of his time winning pool tournaments, producing music, biking around and playing with his cat.