The broad product portfolio attracts customers from all over the world. Efficient contact with them is crucial for the company.
E-mail, although popular, is not an effective solution because the company handles a huge number of requests daily. Individual email accounts weren’t trackable. Unless the team leader’s e-mail address was in the CC field, no one really knew who was working on which e-mail.
The consultants spent time getting to know the case and its context. This affected the resolution time, and ultimately the client. This situation could significantly damage the company’s image.